7 Best Moz Alternatives in 2026

The best Moz alternatives are Semrush for an all-in-one suite, Ahrefs for backlink and competitor research, SE Ranking for value, Mangools for ease of use, Ubersuggest for a low price, Majestic for link data, and SEO PowerSuite for a desktop toolkit. I read the pricing pages that loaded in October 2026 and cross-checked the rest against third-party roundups, and the text marks which is which.

Moz’s own pricing page did not load for me, so its figures come from third-party sources: Moz Pro plans run from $49 to $299 per month. People look elsewhere for larger data sets, AI visibility tracking, or a cheaper entry point. For the wider category, start at the AI Comparison homepage or our Best SEO Tools guide.

Why Do People Look for Moz Alternatives?

People leave Moz for tools with bigger link indexes, AI search tracking, or lower prices, and the right replacement depends on whether you use Moz Pro, Moz Local, or the MozBar. Moz Pro is the platform most readers are replacing.

Third-party sources list Moz Pro at $49 (Starter), $99 (Standard), $179 (Medium), and $299 (Large) per month. Annual billing brings those to about $39, $79, $143, and $239 per month, and extra seats cost $49 per month each.

The Medium plan includes 10 campaigns and 1,500 tracked keyword rankings, per Capterra. Sources disagree on the free trial, listing both 7 and 30 days, so confirm it at moz.com.

How I Chose These Moz Alternatives

I picked seven SEO platforms that cover rank tracking, backlinks, and site audits, then ranked them on price, data limits, and the job each one does best. Single-purpose tools without a research database did not qualify.

I read the Semrush, Ahrefs, and SE Ranking pricing pages in October 2026 and recorded plan names, prices, and limits. I did not run the same site through every tool, so the “best for” labels rest on documented features and published reviews. Where a vendor page failed to load, the figure comes from OneLittleWeb’s Moz roundup, and the text says so.

Quick Comparison of the Best Moz Alternatives

This table shows each alternative’s best use case, its lowest paid price, and its free access.

Tool	Best for	Lowest paid plan	Free access
Semrush	All-in-one suite	$117.33/month billed yearly	Free plan, 7-day trial
Ahrefs	Backlinks and competitor research	$29/month (Starter)	Ahrefs Free tools
SE Ranking	Value for agencies	$103.20/month	14-day trial, no card
Mangools	Ease of use	$30/month (third-party)	Check mangools.com
Ubersuggest	Low price	$29/month (third-party)	Check neilpatel.com
Majestic	Link data	$49.99/month (third-party)	Check majestic.com
SEO PowerSuite	Desktop toolkit	$299/year (third-party)	Check seopowersuite.com

1. Semrush: Best All-in-One Moz Alternative

Semrush is the best overall Moz alternative for teams that want keyword research, audits, and AI visibility in one login. It publishes its prices openly.

The SEO plan is $139 per month, or $117.33 per month billed yearly, with 5 websites and 500 keywords tracked daily. Starter is $199 monthly with 50 daily AI prompts, Pro+ is $299 with 15 websites, and Advanced is custom.

A free plan includes 1 demo project and 10 reports per day, and paid plans offer a 7-day free trial. Compare it directly in Semrush vs Moz.

Pricing: The SEO plan is $117.33 per month billed yearly, or $139 monthly.

2. Ahrefs: Best for Backlink and Competitor Research

Ahrefs is the best alternative when backlink data and competitor research matter most. It sells five plans from $29 to $1,499 per month.

Lite is $129 per month with 750 tracked keywords and 150 AI prompt checks, and Standard is $249 with 2,000 keywords. Advanced is $449 with 5,000 keywords, and Enterprise is $1,499 with an annual commitment.

Paying annually saves up to 17%, and Ahrefs Free tools cost nothing. See Ahrefs vs Moz for the head-to-head.

Pricing: Starter is $29 per month, and Lite is $129.

3. SE Ranking: Best Value for Agencies

SE Ranking is the best alternative when you manage several client sites on a mid-range budget. Its plans are built around projects.

Core is $103.20 per month with 10 projects, 1 manager seat, and 2,000 keywords tracked daily. Growth is $223.20 with 30 projects, 3 seats, and 5,000 keywords, and Enterprise is custom.

The page shows $129 and $279 crossed out, which matches a 20% annual discount. Both paid plans include a 14-day free trial with no card, covering 10 projects. Read SE Ranking vs Ahrefs before you choose.

Pricing: Core is $103.20 per month, and Growth is $223.20.

4. Mangools: Best for Ease of Use

Mangools is the best Moz alternative for beginners who want a simple interface. It bundles keyword, SERP, and link tools.

OneLittleWeb lists the Basic plan at $30 per month, or $18.85 per month billed annually. I could not load Mangools’ pricing page, so confirm those figures there.

It is a lighter platform than Semrush or Ahrefs, so large sites hit its limits sooner.

Pricing: About $30 per month, per OneLittleWeb (third-party).

5. Ubersuggest: Best Budget Moz Alternative

Ubersuggest is the best alternative for the lowest recurring cost. It also sells a one-time lifetime deal.

OneLittleWeb lists $29 per month, or a $290 one-time lifetime deal. Neil Patel’s pricing page returned an access error for me, so treat both as third-party figures.

A lifetime deal removes the monthly bill, but it ties you to one vendor’s data.

Pricing: $29 per month or $290 lifetime, per OneLittleWeb (third-party).

6. Majestic: Best for Link Data

Majestic is the best replacement for Moz’s Link Explorer. It specializes in backlinks and nothing else.

OneLittleWeb lists Lite at $49.99 per month, Pro at $99.99, and API at $399.99. I did not verify these on Majestic’s page.

Pair it with a keyword tool, since Majestic does not track rankings.

Pricing: Lite is $49.99 per month, per OneLittleWeb (third-party).

7. SEO PowerSuite: Best Desktop Alternative

SEO PowerSuite is the best alternative if you prefer desktop software with annual pricing. It runs on your own machine.

OneLittleWeb lists Professional at $299 per year, about $24.95 per month, and Enterprise at $499 per year. Those figures are third-party, so confirm them on the vendor’s page.

Desktop software suits solo SEOs better than teams that share dashboards.

Pricing: Professional is $299 per year, per OneLittleWeb (third-party).

Which Moz Alternative Should You Choose?

Pick by the job you do most. The reasons below follow from the prices and limits above.

Choose Semrush if:
– You want keyword research, audits, and AI tracking in one login.
– You want a free plan before paying.

Choose Ahrefs if:
– Backlink research is your main task.
– You can start at $29 and upgrade to Lite at $129.

Choose SE Ranking if:
– You manage 10 or more client projects on one plan.

Choose Mangools, Ubersuggest, or SEO PowerSuite if:
– Budget is the main limit and a simpler toolset fits.

Moz Pricing Compared With the Alternatives

Moz Pro costs $49 to $299 per month, and Ubersuggest at $29, Mangools at $30, and Ahrefs Starter at $29 start lower. Moz Standard at $99 sits below Ahrefs Lite at $129 and Semrush Starter at $199.

SE Ranking Core at $103.20 per month costs more than Moz Standard but includes 10 projects and 2,000 daily keywords. Semrush’s annual SEO plan is 16% below its $139 monthly price.

Moz figures are third-party, so confirm them at moz.com. Confirm every other price on the vendor page, since plans change.

Frequently Asked Questions (FAQ)

What is the best Moz alternative?

Semrush is the best Moz alternative for most teams because it combines research, audits, and AI tracking, and it offers a free plan. Ahrefs is better for backlink research.

Is there a free Moz alternative?

Semrush has a free plan with 1 demo project and 10 reports per day, and Ahrefs offers free tools. Google Search Console is also free but lacks competitor data.

Is Ahrefs better than Moz?

Ahrefs starts at $29 per month, below Moz Starter’s $49, and Ahrefs Lite at $129 tracks 750 keywords. Compare the two in Ahrefs vs Moz.

How much does Moz Pro cost?

Third-party sources list Moz Pro at $49, $99, $179, and $299 per month, or about $39 to $239 billed annually. Confirm the current price at moz.com.

What is the best Moz alternative for agencies?

SE Ranking is the best Moz alternative for agencies because Core includes 10 projects at $103.20 per month. Growth raises that to 30 projects and 3 seats.

Final Verdict

Semrush is the best Moz alternative overall, Ahrefs is the best for backlinks, and SE Ranking is the best value for agencies. Start a free trial in two tools and run the same site through both to see which data you use.

For related comparisons, see Ahrefs Alternatives and Semrush Alternatives.

Prices change often, so confirm each one on the official page before you subscribe.